About This Course
The Certificate of Proficiency in Social Media Marketing (CPSMM) is a comprehensive and practical program designed to equip participants with in-demand skills for digital marketing success. In today’s digital era, over 4.9 billion people actively use social media, making it a critical tool for businesses, brands, and individuals. This course provides strategic insights, tools, and hands-on techniques to master social media marketing, drive brand awareness, generate leads, and optimize content for business growth.
Learning Objectives
By the end of this course, participants will:
✔️ Understand the fundamentals of social media marketing and emerging trends.
✔️ Develop high-converting social media strategies for businesses and brands.
✔️ Master content creation, advertising, and analytics for major platforms.
✔️ Leverage AI tools to automate and optimize social media campaigns.
✔️ Apply data-driven insights to improve engagement and conversion rates.
✔️ Gain industry-recognized certifications and boost employability.
🎓 Additional Four (4) Complimentary Certifications for Participants
💡 Additional Benefits & Career Readiness Package
✔️ Free CV & LinkedIn Optimization (ATS-Compliant Templates & Personalized Reports)
✔️ Verified Internship & Job Listings for Social Media & Digital Marketing Roles
✔️ Fully-Funded Postgraduate Scholarships & Fellowship Masterclasses
✔️ Exclusive Career Development Groups & Mentorship Sessions
Target Audience
- - NYSC Members & Fresh Graduates seeking digital marketing careers.
- - Business Owners & Entrepreneurs looking to scale their brands online.
- - Marketing & PR Professionals who want to upgrade their skills.
- - Freelancers & Consultants who want to monetize their skills globally.
Curriculum
MODULE 1: Introduction to Social Media Marketing
Overview of Social Media Platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube)00:00
User Behavior & Digital Trends – Global & African Statistics00:00
The Psychology of Social Media Engagement00:00
Case Study: How Nike leveraged Social Media to build a $39B Brand00:00
MODULE 2: Crafting a Winning Social Media Strategy
MODULE 3: Content Marketing & Social Media Engagement
MODULE 4: Paid Social Media Advertising & Lead Generation
MODULE 5: Analytics, Metrics & ROI Optimization
MODULE 6: Influencer Marketing & Social Media Monetization
MODULE 7: AI & Automation in Social Media Marketing
Your Instructors
₦149,999
SCRUM MASTER CERTIFIED®
₦444,595₦635,136
Learn TRELLO & ASANA
₦49,999₦99,999
Certificate of Proficiency in Information Security Management
₦99,999₦149,999
