About This Course
The Certificate of Proficiency in Market Research is designed for professionals looking to enhance their market research skills or those aspiring to enter the field. The course covers a broad range of topics, including research methodologies, data collection techniques, data analysis, and the use of market research tools. Participants will learn to design and execute market research projects that drive business growth and strategy.
The Certificate of Proficiency in Market Research equips participants with the skills to conduct robust market research and generate valuable business insights. The course blends theoretical knowledge with practical applications, preparing participants to design, execute, and present market research projects effectively.
Capstone Project
Participants will design and execute a comprehensive market research project for a real or hypothetical business. This project will involve developing research objectives, designing the research methodology, collecting and analyzing data, and presenting the findings in a professional report.
Curriculum
Module 1: Introduction to Market Research
Understanding Market Research and Its Importance00:00
Types of Market Research (Qualitative vs. Quantitative)00:00
The Market Research Process00:00
Case Study: Successful Market Research in a Consumer Goods Company00:00
Module 2: Research Design and Methodology
Module 3: Data Collection Techniques
Module 4: Data Analysis and Interpretation
Module 5: Reporting and Presenting Research Findings
Module 6: Advanced Market Research Techniques
₦99,999₦149,999
SCRUM MASTER CERTIFIED®
₦444,595₦635,136
Learn TRELLO & ASANA
₦49,999₦99,999
